![]() So how does that map to video consumption, which can be incredibly passive? How can we make this a playful experience?” he said. ![]() “Toca Boca is all about the power of play, and giving kids the tools to use their imagination. Until now, Toca Boca’s videos have been promotional in nature, for its apps. And if I say I can’t because it started at 2pm, he’ll be ‘Really? Why would they do that?’ But this is their world.”įor now, Toca Boca isn’t talking in detail about what kinds of videos or shows it plans to make, although Milligan said that it is more likely to skew towards the short-form content that’s popular on YouTube than the longer shows on Netflix. “If we’re in a hotel room and I turn on the TV and it’s in the middle of the show, he’ll say ‘start it over!’. My son will watch Lego videos on YouTube, Phineas and Ferb and a video I shot of me going down a waterslide, all in the same hour. “Toca Boca’s first screen is the tablet, and that’s what the video experience is like for kids already. “This is already how kids behave: if there’s a family iPad, there’s some point at which the kid takes control over it, and that’s their screen, even though there’s still a TV in the corner,” he said. He told the Guardian that Toca Boca is being guided by children’s evolving entertainment habits. ![]() Milligan is currently recruiting a team for the New York office, with the first videos due to launch in the second half of 2015. “Video as a medium separates itself from TV with new formats, fewer constraints and different consumer expectations and we’re excited to dive into this new landscape.” ![]() ![]() “Streaming services like Netflix and YouTube have transformed how kids define TV and video,” said Toca Boca chief executive Björn Jeffery in a statement. ![]()
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